In a move aimed at rebranding its image as a family-friendly and responsible hospitality provider, OYO has implemented a revised check-in policy barring unmarried couples from staying at its partner hotels. The policy takes effect in Meerut from this New Year and may extend to other cities based on feedback.
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Key Highlights of the Policy
Relationship Proof Required: Couples must provide valid proof of their relationship at check-in, including for online bookings.
Autonomy for Hotels: Partner hotels are authorized to decide which couples to accommodate, taking local social norms into account.
Pilot in Meerut: Meerut has been selected as the first city for the rollout. Expansion to other cities will depend on the success and feedback of this initiative.
Reasons for the Change
The decision comes after appeals from civil society groups and residents in Meerut, who urged OYO to address concerns over the use of hotel properties by unmarried couples. Similar requests have also been made in other cities.
OYO Introduces New Policy Barring Unmarried Couples in Partner Hotels.
OYO’s Statement
Pawas Sharma, Region Head of OYO North India, stated: “We respect individual freedom but also recognize our responsibility to work with law enforcement and local communities. This policy aims to uphold safe and responsible hospitality standards.”
Impact on OYO’s Brand
The revised policy is designed to:
Attract more families, students, and business travelers.
Enhance customer trust and loyalty.
Encourage longer stays and repeat bookings.
Future Plans
OYO will assess the policy’s success in Meerut before expanding it to other regions. The company aims to align its services with local social and cultural sensibilities while maintaining its commitment to responsible hospitality.
